If you do not manage a group, but are a member of a group you’d like to connect with, you can also post a discussion introducing your business and giving them a way to opt in.If you manage a group, you can send an announcement to all members.Click here for LinkedIn’s’ help center article outlining these directions. Compose a message to a small group of connections.Share an update with all of your connections by posting an update on the Home Page.LinkedIn offers multiple communication channels to do this: Set expectations and gain permission first.Įmail campaign performance tool How can I add my connections to my LinkedIn email marketing list? This is not only an open invitation for increased spam complaints, but it can negatively affect your business’ reputation as well. Resist the urge to export this list and mass email them from your email service provider. Quite honestly, it’s possible they may have added you to grow their network to appear more credible or to have their posts seen by a larger audience. In addition to these contacts however, there may also be people you’re connected with who’ve never interacted with you in the past. Maybe you’ve met at an event, they’ve done business with you in the past or they would like to hear from your business on a one-to-one basis.
“But, I know my LinkedIn connections are connected to me for a reason- they want to hear from me." You’re right! They are connected to you for a reason. With that in mind, think about all of the people you are following on Twitter, friends with on Facebook, and connected to on LinkedIn.ĭid you specifically agree to be added to each and every one of their email lists simply by becoming a connection? Do you expect to start receiving their weekly newsletters? Most likely not, and it wouldn’t be right to assume this of your connections either.
By explicit permission, I mean that each person you intend on emailing has agreed to, and is expecting to receive this communication.
Before you use a tool, program, or website to gain interested contacts for your email list, it’s important to keep in mind that explicit permission is key. While LinkedIn can be an extremely helpful tool in growing your email marketing list, there is definitely a right way and a wrong way to utilize its capabilities. Recently, I have seen an increase in the number of imported lists stating they are comprised of LinkedIn connections.
0 kommentar(er)
